UNHCR and Brandix join forces again to assist Sri Lanka’s vulnerable communities

COLOMBO, Sri Lanka, 11th June 2009: Sri Lanka’s largest apparel exporter, Brandix Lanka Limited, has strengthened its partnership with the UN Refugee Agency (UNHCR), in an effort to address some of the key humanitarian needs of the conflict displaced communities in the country.


As part of its latest contribution, Brandix has once again stepped forward to support Quick Impact Projects (QIPs), an integral part of UNHCR’s operations in Sri Lanka, which sees the implementation of small-scale and short-term projects to support resettlement and have an immediate and long-term impact on returnee communities. These projects aim to promote return as well as facilitate stability. In addition, Brandix is reaching out to the most vulnerable population, by extending their support towards meeting the non-food needs of the internally displaced population in the country. Last year, UNHCR took its first steps towards forging strategic partnerships with Sri Lanka’s private sector, by tying up with Brandix to improve the water facilities and water management of the Karambe Hospital and its surrounding villages in Puttalam. The project has helped better the health and welfare of the Puttalam residents and internally displaced persons. Brandix’s Corporate Social Responsibility (CSR) efforts are driven by the central corporate theme 'Water is Life' and constitute a long-term commitment to improving the living conditions of people in need, including bringing safe drinking water to households in Sri Lanka. “Brandix is honored to support UNHCR in its initiative to help improve the lives of vulnerable Sri Lankans,” says the Brandix Group’s CEO Ashroff Omar. “Collaborating with UNHCR has ensured that our resources were utilized efficiently and effectively to construct such an essential project swiftly.” UNHCR’s Representative in Sri Lanka Amin Awad hailed Brandix’s commitment towards improving the lives of the displaced and return communities in the country. “Brandix is a shining example of how the private sector in Sri Lanka can step up to support the Government with providing assistance to those in need. We hope that many others will follow in their footsteps to demonstrate that corporate social responsibility edge.” The pioneer of the concept of ‘total solutions’ in Sri Lanka’s apparel sector, Brandix specializes in casual bottoms, intimate and active wear, textiles, knitted fabrics, sewing and embroidery thread, accessories and hangers, and also offers wet processing and finishing and fabric printing. Brandix is a preferred solutions provider to some of the world’s leading apparel brands, including Gap, Marks & Spencer, Victoria’s Secret, NEXT, Lands End, Abercrombie & Fitch and Tommy Hilfiger.