Apparel Buzz

MAS Holdings chief highlights challenges in apparel industry

The challenges before the apparel industry are to achieve quality, timely delivery and matching international standards to meet the high international competition in the global market to remain as an industry with growth and profitability.
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Sustainability is good for business says M&S exec

The drive for companies to differentiate themselves through creative sustainability initiatives is not only good for business but will open up "new marketplaces" over the next ten years, a leading executive from Marks & Spencer (M&S) has told just style.
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Apparel maker JCR Garments to begin production

Sri Lanka's Board of Investment has given the go-ahead to JCR Garment Limited to begin production in the country.
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A beginning of a new order with MAS and NIKE

The varied concepts of each firm are an unique identification of what they are. When the region’s largest supplier of intimate apparel and sports and active wear adhered to the concept of ‘philosophy of partnership’ little did they know that this unique concept will serve them in the way it has now.
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Asian Shippers Council shifts permanent Secretariat to Sri Lanka

This week the Asian Shippers Council (ASC), the largest maritime representative body in the world, announced that it will shift its permanent Secretariat to Sri Lanka from Singapore. The shippers are the first to take advantage of Sri Lanka’s new permanent state of peace after nearly 30 years of war and also Sri Lanka’s geographic location in the maritime routes.
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New garment plant opened in post-war east

The Tri-Star Apparel Group has opened a new garment factory specialising in baby clothes, in the war affected Trincomalee District of Sri Lanka's Eastern Province.
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Brandix continues its commitment to the displaced

Top apparel exporter Brandix has commenced the construction of bathing facilities for internally displaced persons at the Menik Farm complex in northern Sri Lanka, in one of its biggest CSR projects this year.
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TradeCard-MAS deal to speed financial transactions

Sabre Technologies, a subsidiary of garment giant MAS Holdings, and TradeCard Inc of the US, have established a new company called TradeCard Services to offer "financial supply chain automation" tools for apparel and footwear firms in the South Asian region.
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Textured Jersey launches fleece programme for Victoria’s Secret PINK

Textured Jersey Lanka (TJL), a joint venture involving Pacific Textiles and the country’s top apparel export group Brandix, has launched an in-region fleece programme in Sri Lanka under which the company will produce fleece exclusively for Victoria’s Secret PINK, the #1 loungewear brand in the world.
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Apparel industry to promote and re-brand the country

The apparel industry has embarked on a five year strategy to position the country as a leading producer in the world market. A lot of effort is taken to promote and re-brand the country, Secretary General Joint Apparel Association Forum (JAAF) Rohan Masakorala said.
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Presidents of Victoria’s Secret Mega Brands, PINK & Mast visit Brandix

The sunset of July and the dawn of August saw a flurry of visits to Brandix ventures in Sri Lanka and India by the leadership teams of Victoria’s Secret.
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SL Delivers Asia's First Win at Global Effies, Grey Colombo becomes Asia's first agency to bag the global award

Holding onto Sri Lanka’s (and Asia's) first-ever win at the Global Effies with Grey Colombo's 'Garments without Guilt' campaign, the agency’s country manager noted with pride that “there is no better feeling than to win a Global Effie for it".
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The INSEAD case study on MAS Holdings wins 2009 European Case Award

The INSEAD case study on MAS Holdings titled ‘MAS Holdings: Strategic Corporate Social Responsibility in the Apparel Industry’ was awarded an ECCH European Case Award.
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Brandix factory in East, to double output

The Brandix factory in Punani, located in the conflict-recovering eastern district of Batticaloa, is looking at doubling export output this year. The factory, yet to be given a name, has been in commercial operation since December last year. Brandix officials say the ‘Punani Project’ is performing well, although the group is experiencing a drop in export orders because of the global recession.
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Sri Lanka private sector, UNHCR pave the way for returning refugees

June 12, 2009 (LBO) – A United Nations agency is getting private sector support to help re-settle a part of the 660,000 refugees in the country who are starting to return to their former homes, officials said. Sri Lanka defeated Tamil Tiger separatists in a two and a half year campaign with first the East, then the Northwest and finally the Northeast areas under Tiger control being re-taken.
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UNHCR and Brandix join forces again to assist Sri Lanka’s vulnerable communities

COLOMBO, Sri Lanka, 11th June 2009: Sri Lanka’s largest apparel exporter, Brandix Lanka Limited, has strengthened its partnership with the UN Refugee Agency (UNHCR), in an effort to address some of the key humanitarian needs of the conflict displaced communities in the country.

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Marketing effectively in a global environment calls for a simple message and a focus on change

NEW YORK, June 08, 2009 | SHOOT Publicity Wire | Ogilvy & Mather and NEO landed a silver Global Effie for IBM's, 'Stop Talking, Start Doing.' and a bronze Global Effie was awarded to Grey Global-Colombo's 'Garments without Guilt' campaign for Sri Lanka Apparel.

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JAAF upbeat on GSP+ extension

The Joint Apparel Association of Sri Lanka, (JAAF) is optimistic the EU Commission will extend the Generalized System of Preferences (GSP) plus trade arrangement to Sri Lanka for the next coming years, with the dawn of the peace and normalcy in the country.
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Sri Lanka well placed on ILO work plans

Sri Lanka is at the forefront in the International Labour organization 'decent work standards' in the region, said Director of ILO Colombo Tina Staermose at the workshop on Social Dialogue on Decent Work for a Fair Globalization held yesterday in celebrating ILO’s 90th anniversary worldwide.
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‘Garments Without Guilt’ – Creating ripples across the globe - Part 2

Next we asked both of them as to how far has it helped their company as well as association in means of gaining acceptability in overseas markets and increasing sales, to which he Mr Somarathna said, “As mentioned above, our efforts for sustainable means of production are purely based on our corporate responsibility for the betterment of society and the financial benefits are yet to be measured, if at all and we have had good support from Marks & Spencer, UK during the conversion period of our Green plant”.
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