Apparel Buzz

‘Garments Without Guilt’ – Creating ripples across the globe - Part 3

“The Brandix Green Revolution (or “Haritha Peraliya” in Sinhala) was launched in July ’07 at the Green Factory and subsequently across the Group in order to build awareness among our Associates about global warming, the effects of climate change and the importance of energy conservation. A rally with a series of activities was also conducted in May ‘07 at the Green Plant to drive the ‘Green Message’ to all our Associates.
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‘Garments Without Guilt’ – Creating ripples across the globe - Part 1

The Sri Lankan textile industry has been in the forefront on issues of sustainable means of production and eco-friendly clothing. This would, no doubt, have brought about mileage to the clothing industry. To understand the impact this eco-friendly means of production has brought about on the sector in particular, Fibre2fashion spoke to Joint Apparel Association Forum (JAAF) and one of the forerunner in the field of eco-friendly garmets and also one of the biggest apparel companies; Brandix Ltd.
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Hirdaramani green factory aims for Gold

Another garment manufacturer has opted to go green. ‘Mihila’, the green apparel factory of the Hirdaramani Group, is located in Agalawatta, 70 kms southeast of Colombo. Designed by architect Tilak Samarawickrema the factory aims to get the LEED (Leadership in Energy and Environmental Design, Green Building Rating System ) Gold Certification, for newly built facilities. “Mihila’, which gives the meaning of ‘Planet Earth’, is an apparel facility, which provides an excellent case study for environmentally sustainable development, especially due to its location,” said Mr Samarawickrema.
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Brandix Green Factory honoured with Energy Globe Award

Sri Lanka’s showpiece in eco-friendly manufacture also nominated for world’s top environmental award in ‘Air’ category
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M&S celebrates workers schemes for disabled

Marks & Spencer (M&S)’s regional Office in Sri Lanka will host an event to celebrate the ‘Marks & Start’ disabled workers scheme on March 20 for disabled employees working at the M&S garment factories, the company said.
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The apparel industry of Sri Lanka has been able to maintain its steadiness and mitigate

The apparel industry of Sri Lanka has been able to maintain its steadiness and mitigate the impact of recession on the economy by its satisfactory performance in the first quarter of 2009. While Apparel Industry expresses its satisfaction over its performance it acknowledges that it was due to timely action taken by the Government with necessary macro policy adjustment measures, providing relief by implementing proposals announced in the Budget of 2009 and putting in place Export Development Rewards Scheme that enabled Apparel Industry not only to be competitive but also record a growth in exports in the first quarter of 2009.
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MAS Holdings bags Vendor of the Year by at Femmy Awards

Sri Lankan apparel giant MAS Holdings was honoured as the Vendor of the Year by the prestigious Underfashion Club at the annual Femmy Awards Gala held on the 3rd of February, 2009. The Femmy Awards honor individuals and companies that have significantly contributed to the intimate apparel industry and its growth. The event took place at the Cipriani on 42nd Street in New York, USA.
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Grey Colombo's historic win at 2009 Global Effie

Grey Colombo's campaign 'Garments without Guilt' became Asia's first ever entry to win a Global Effie, making it the first Asian agency to win one since the inception of the awards in 2003. In a press release, Vice President and Country Head of Grey Global in Colombo Ajai V.Singh said, "Winning this award is truly historic to us as our campaign was not based on big dollar budgets but extremely clear strategic thinking and new age marketing tools which combined with equally immaculate execution and monitoring."
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Apparel Industry Posts "Health Growth"

Despite the global economic downturn, Sri Lanka Customs data just released show a healthy growth in apparel exports in 2009
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Sri Lankan exporters mull warzone expansion

Sri Lankan apparel exporters are mulling an expansion into former battle zones in the island's north and east.
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IFF’09 explores Sri Lanka as land of opportunities

IFF is known to set trends for the business of fashion industry in India and this year too at IFF ‘09, the gathering had an opportunity to learn more about Sri Lanka and business collaborations that could well work out between both the countries (India and Sri Lanka)
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Brandix caring crosses the Atlantic

Sri Lanka’s Brandix Group has taken caring for the community beyond national boundaries to support people suffering from leukaemia and cancer in the United States of America by becoming a sponsor of ‘America’s Most Beautiful Bike Ride,’ a fund-raiser for the fight against blood cancers.
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AAF chairman speaks

Sri Lanka is famed for its excellent needle work and socially responsible manufacturing. “It is envisaged that Indian designers, brands and retailers realize the potential for placing business with Sri Lankan Apparel manufacturers. Such collaboration can use the lucrative Sri lankan Free Trade Agreement with India,” said Ajith Dias, chairman, Joint Apparel Association Forum, Sri Lanka.
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Brandix rated ‘Platinum’ for Corporate Accountability

Brandix Lanka Limited, Sri Lanka’s iconic apparel solutions company, has been accorded a Platinum rating in the country’s first ‘Report Card’ on Corporate Accountability.
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Continuation of gsp + zero tariff benefits beyond first january 2009 and investigation initiated

1. Background

There have been many statements and reports in the press expressing different views with regard to
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New fashion label L.i.C.C. in town

L.i.C.C Jeans – a new designer jeans-wear label – was launched recently at a glittering event featuring a spectacular fashion show of the brand’s collection of trendy jeans and stylish tops, shirts and T-shirts. L.i.C.C Jeans is the first ever fashion jeans wear brand to premier in Sri Lanka, and promises to bring to Colombo’s fashion scene a sophisticated, chic and affordable range of haute couture.
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MAS Holdings celebrates five years of ‘Women of Excellence’

MAS Holdings recently felicitated its Empowered Women of the year for the 5th consecutive year at an event at the MAS Institute of Management Technology (MIMT), Thulhiriya.
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Will ethical trade be a casualty of the credit crunch?

The last decade was marked by huge gains in ethical trade and consumerism, as many retailers and brands put worker welfare at the heart of their global supply chains. But was this just a luxury of a booming economy? With the business agenda resetting, recession looming, and many firms fighting for survival, the challenge now is to make sure social responsibility isn't just a matter of financial convenience. Leonie Barrie reports.
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As M&S goes eco with its lingerie, our fashion director checks out their green new factory in Sri Lanka (Part 01)

The clothing industry has been getting a lot of bad press of late. Reports of children sewing our High Street bargains in appalling conditions.
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As M&S goes eco with its lingerie, our fashion director checks out their green new factory in Sri Lanka (Part 02)

What I found incredible was that whereas in West we might moan about having to recycle, about not flying abroad on holiday, the people I meet in Sri Lanka, at the sharp end of climate change, are committed to helping solve a problem they didn’t even create. Factory worker Sudhammika Herath, 27, says she finds working in the eco factory 'less hot, much more cheerful. And I take what I learn here home: I recycle, I never waste water'.
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