‘Diyani’ lauded at the CMO Asia Awards 2013 as “Best in-house Magazine”

The CMO Asia Awards for Excellence in Branding & Marketing lauded MAS Holdings with the award for Best in-house Magazine in the Organizational Award Category for the quarterly published in-house magazine Diyani.


The awards gala hosted by the World Brand Congress for the 4th consecutive year was held at the Pan Pacific Hotel, Singapore and saw the participation of 40 countries covering the continent; including China, India, Japan, Saudi Arabia, United Arab Emirates and Singapore. An independent jury comprising of senior professionals in marketing, branding, advertising, public relations, brand strategy and corporate communications judged all entries, where the most impressive candidates were shortlisted.


MAS has nurtured a culture that promotes adventure and experimentation, and one that rewards ‘new thinking’ amongst all employees. Diyani, launched in 2010 under the ONE MAS ONE VOICE initiative has set the benchmark for internally published magazines and newsletters. Diyani, literally translated to daughter, also aptly captures the profile of the MAS associate - independent young women, not only daughters, but sisters, wives and mothers at MAS who are breaking orthodoxy as they balanced fulfilling careers and demanding personal lives.


The magazine, an offset printed publication in full colour, printed in a tabloid format is free of any form of advertising. From its inaugural edition, Diyani has been a registered magazine in Sri Lanka adding to its credibility with the readership accepting it as a legitimate media channel.


With a print run of over 50,000 copies at present, Diyani was recognized for showcasing MAS’ unique employee value proposition, with a vision that reaches well beyond workspace into families and communities.


“We have always been passionately committed to empower our family of 60,000 associates, and it is this passion that resonates through Diyani; how valued, encouraged and empowered our employees are” stated Dian Gomes, Group Director MAS Holdings. “It is certainly rewarding to be honoured for our commitment to uplift and empower our own. This is an endorsement of the hard work of the Diyani editorial team, led by Sudam Pahalagamage, supported by colleagues and collaborators across the Group.”


cmo

Shevanthi Fernando of the Corporate Communications Team receiving the award.

 

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