LiCC launches All Exclusive ‘LiCC Premier Collection’

The Long Island Clothing Company (Pvt) Ltd. (LiCC), one of Sri Lanka’s best manufacturers of denim-ware under the brand ‘LiCC Jeans’, proudly launched their newest collection of trendy and chic jeans for men and women under the new label ‘LiCC Premier Collection’, in partnership with Glitz, one of the leading retailers of the lifestyle segment in the country.


Mr. Rajeev Samarasinghe, CEO of Long Island Clothing Company (Pvt) Ltd and Mr. Fazrin Mooza, Manager – Marketing of Glitz during the launch of the collection.

The new collection was launched on November 21st, 2013 at the Glitz showroom, Nugegoda. LiCC Premier Collection was made available at Glitz stores island-wide following the launch at the Nugegoda store.


The LiCC Premier Collection is specially designed for dynamic, image conscious, trendy and stylish individuals who express their attitudes through fashion. The target market of LiCC Premier Collection are individuals who want to be recognized as trend setters.


In the aspects of fabric, styling, quality of manufacturing and embellishment, LiCC sets a benchmark where the trendy creations of LiCC have enthralled customers, delivering them the best of fashion and value for money. Going by the tagline, ‘The Perfect Fit’, LiCC Jeans have gained a wide popularity among a broader range of customers in the market for their jeans that perfectly fits any individual.


The new collection also features Batik jeans by LiCC, which is a pioneering innovation by the company. The innovation of Batik jeans is a venture by LiCC to introduce a creative texture to the conventional jean, not deviating from the usual convenience and comfort of the denim jean.


Glitz, one of the most popular retail fashion chains in Sri Lanka, has added value and colour to the product where wider market access is facilitated through the larger customer base of Glitz. LiCC recognizes the venture of this launch together with Glitz as a turning point for the company where the partnership has significantly contributed towards writing LiCC’s success story.


LiCC jeans are sold at over 50 outlets island-wide while LiCC as a company continues to expand their market scope by striving to become one of the widely worn and the most popular brands in the country and as well as the international market.